In your company, are you responsible for booking venues, facilities, restaurants and organizing transportation for meetings and events?
| Movie Theater Events for Successful ROI Initiatives |
The result was that attendees not only got the information, but were delighted in its presentation. “The exit surveys showed very positive feedback on the speaker, the information delivered and the format, and that means strong residual results to our client, the pharmaceutical company,” says Carey Barnes, president of Plan 365.
These are just two examples of how movie theaters can help planners solve their meeting conundrums. By using their events to address larger company objectives, these planners were able to look at what movie theaters have to offer as event venues and then utilize these great spaces to their advantage.
With NCM Fathom, planning your next event at a Houston-area cinema shouldn’t be a problem. Planners work with two Fathom teams during the process. The Event Planning Team is headed by a sales representative who coordinates every detail imaginable leading up to the day of the event. The Event Execution Team is directed by an event specialist who is in charge of everything that happens between the initial contract and the final implementation of the plans. If you utilize a theater that isn’t covered by Fathom’s extensive program, inquire about event planning options with the facility manager. Most theaters in Houston have an event coordinator on hand to help planners through every stage of the process, making it both a streamlined and enjoyable experience for everyone involved.
Need another reason to make movie theaters your next event venue of choice? Aside from the aforementioned logistical and financial aspects of movie theater rentals, don’t forget that there’s also a compelling human element to the cinema that transcends what traditional corporate event spaces have to offer. “The movie theater in and of itself is the key draw,” says Nelson. “There’s an emotional connection to the movies that just can’t be found in a convention center or hotel. When you see information on a 60-foot screen, it becomes more relevant and you take pride in being a part of the event.”
These are just two examples of how movie theaters can help planners solve their meeting conundrums. By using their events to address larger company objectives, these planners were able to look at what movie theaters have to offer as event venues and then utilize these great spaces to their advantage.
With NCM Fathom, planning your next event at a Houston-area cinema shouldn’t be a problem. Planners work with two Fathom teams during the process. The Event Planning Team is headed by a sales representative who coordinates every detail imaginable leading up to the day of the event. The Event Execution Team is directed by an event specialist who is in charge of everything that happens between the initial contract and the final implementation of the plans. If you utilize a theater that isn’t covered by Fathom’s extensive program, inquire about event planning options with the facility manager. Most theaters in Houston have an event coordinator on hand to help planners through every stage of the process, making it both a streamlined and enjoyable experience for everyone involved.
Need another reason to make movie theaters your next event venue of choice? Aside from the aforementioned logistical and financial aspects of movie theater rentals, don’t forget that there’s also a compelling human element to the cinema that transcends what traditional corporate event spaces have to offer. “The movie theater in and of itself is the key draw,” says Nelson. “There’s an emotional connection to the movies that just can’t be found in a convention center or hotel. When you see information on a 60-foot screen, it becomes more relevant and you take pride in being a part of the event.”
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